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What is an online store and what are its success factors in 2022

 

What is an online store and what are its success factors in 2022

You have surely come across the term online store before, and this may have happened while searching for the best ways to display and sell your products through the web.

How to start a successful online store


You may have wondered what an online store is, what are its advantages, as well as the motives that make choosing to display your products on an online store better than traditional displays.

This is what we explain to you in the following lines, where you can come up with adequate answers about:

  • What is an online store?
  • What is the difference between an online store and a website?
  • What are the advantages of an online store?
  • What are the reasons that make the online store the best means of displaying your product?
  • How difficult is it to create an online store?

Now... get your own cup of coffee and read carefully.


What is an online store?

Dear reader, I congratulate you on your distinguished question that was asked on many platforms, the most important of which is “Quora”, and many colleagues interpreted it as being very briefly “the conqueror of an online booth.” You may be "Fateh Mall Online".

But what is the story of this kiosk? What is the scientific meaning of the online store and the explanations of Quora and what he said are ways 2 earn money? I will tell you now, dear reader.

An online store is an eCommerce website through which customers can order your products or services, and through which you can display your products and services.

It is worth noting that you do not have to own an online store, and instead, you can display your products on sites dedicated to this, such as “Jumia, Souq, Noon, and others”, knowing that they get a certain percentage in return for selling these products.


And what does that mean?

In short, this means that the online store is one of the methods of displaying and marketing your products, which may spare you from the traditional methods if you master the craft of managing your electronic product and learn what the online store is to exploit it in the most appropriate way possible.


What is the difference between an online store and a website?

There is a clear relationship between the online store and the website, as the online store is one of the types of websites, which is the type that was created for the purpose of e-commerce, and therefore you find it characterized by an interface designed specifically for the purpose of shopping and displaying products.

The online store must also have the online payment feature, and be linked to a shipping company's system to deliver the product to the customer according to the system followed in the store.

In short, the difference between an online store and a website; An online store is a website dedicated to completing a complete sale process in all its aspects through the web.


How difficult is it to create an online store?

The difficulty of creating your own online store lies in some points:

1. Get an attractive design: The fierce competition between online stores is a challenge for the designer, and therefore he may find it difficult to get a unique idea for the design of your store.


2. Taking into account the UX when designing: One of the difficulties that you may encounter is taking into account the user experience, which requires you to facilitate the user's journey and make the purchase steps clear without complications to reach the best results.


3. Cost: You may resort to one of the e-store programmers, who will ask you for an exorbitant amount to create the site, and this is what you can avoid by knowing the four different ways to create e-stores.


4. Continuous updating: New services and products may be added or existing products may be modified, which requires a continuous updating process for the site, which requires you to periodically follow it.

You also need to inquire about the opinions of your visitors on the site, which leads to impressive results in modifying some icons.

As every step has its difficulty, it is not possible to ignore the advantages that accrue to you by creating your online store, which we will mention in the following lines.


Online shopping features

1. No more rentals

If you owned a product - in ancient times - you will most likely start thinking about the place where you will display those products… with the latest possible equipment for you knowing that the buyer’s eyes may decide to buy from the luxury of the facade (the store or the company .. etc.)

That's what the online store changed, saving you from equipment costs, rents, as well as maintenance and repairs. All you need now is a dedicated e-commerce site with a cost to set up that is not comparable to store rental prices.

This is the first advantage of electronic stores, as there are no more high costs that you pay on rent, electricity, water, and other bills.

In general, you can learn about the cost of setting up an online store if you decide to use paid sites, as well as you can see ways to sell through the Internet if you are ready to start that fun adventure.


2. An enjoyable journey for you and the customer

Imagine which would be more profitable to buy a dog food store in an upscale area that owns dogs, or to open an online store targeting all customers who own dogs. I think the second option is less expensive, right?

Here is the secret, if you own a store to sell a product with an online store owning the same product, it is likely that the product will be sold more through the online store than the store, especially if the store is easy to deal with, which is known as the “User Experience” support.

The trip is enjoyable and with the click of a button, he can see the product and get acquainted with its specifications, as well as determine the time of arrival of the order and the method of payment (if you support payment in more than one way).

As for the pleasure of the trip for you, you can control all elements of the process from following up the order with the shipping company and with the customer, as well as making sure that the customer has read the return policies (because there is a clause that states that the order is not requested before agreeing to the policies) without costing you So move off your couch.


3. Unlimited opportunities for development and growth

Imagine if you had a store on the ground, and this store was on a large area so that it could accommodate the largest possible number of daily visitors. How many sales can you get each day? Of course, you will get a lot of sales, especially in the case of the quality and popularity of your store, but in the end, it will be limited by many factors such as:


  • Limited space and the extent to which it accommodates customers.
  • The limitation of store employees and their ability to achieve sales success.
  • Limited time the store is open.
  • limited space; Don't expect to get more customers from Alaska if your store is in Washington state.

Of course, in the case of the online store, all orders will be removed, so that the opportunities for growth and development are not limited by place, time, or any other limits, and this is one of the most important advantages of electronic stores.

In the case of an online store, it is possible for hundreds of customers to buy and pay at the same time together, easily and simply while they are in their homes without any effort.


But beware; It is very likely that these advantages will not be achieved if the specifications for the success of your online store are neglected, which is what we explain to you in the next lines under the title “What you need for the success of your online store.”


What you need for the success of your online store

1. Technical requirements

The technical requirements are as follows:

  • You need an e-commerce platform, which will enable you to create a professional online store like OpenCart or WooCommerce.
  • You also need a domain name which is a direct link to your online store.
  • Finally, you need a host or web hosting, which is one of the services that book a place for you on the Internet to be present seven days a week.

The requirements above vary depending on the method that you will use to build your online store, and also on the platform that you will specifically choose to build the store.


2. Select your store type

Determining the type of your online store is one of the most important points that help you make it successful. You must be clear from the beginning about the nature of the store. Is it:

Specialist: i.e. sells only one type of product.

Miscellaneous: It sells multiple types of products.


It is not enough for this selection to be only mental, but you must write it on paper because your marketing plan after that will depend on this selection, as well as getting to know your competitors in the market and attempts to develop your store later depends on this. Please do not neglect this step.


3. Do not neglect the feasibility study

In general, you cannot start a project without a feasibility study in which all the elements of the project are explained, starting with the product and the consumer, through the sales channels and the marketing plan, and ending with shipping and after-sales services.

The secret here is the details: the more you pay attention to details such as the shipping method, after-sales services, and the tone used to address your audience and describe your product, the greater the chance of success for your online store.


Smart Marketing

Why smart marketing? Is there stupid marketing?

Let me explain to you. What is meant by smart marketing - from our point of view - is to use the channels on which your audience is interested in buying your products.

For example, if the majority of your audience is on the Instagram channel, you should pay more attention to marketing your online store on Instagram, and let the rest of the channels have the rest of your marketing plan.. the focus here is very important.

Also, in smart marketing, you should not do the marketing process in isolation from observing your competitors and looking at what they make in their marketing and sales plans in order to ensure the success of your online store.


4. Keep the facade elegant

As we mentioned earlier, if you buy a store, you start by equipping it with the latest equipment, because you believe that the luxury of the store may make the buyer decide to get to know the product amid fierce competition and an abundance of supply. This applies to the online store.

You must maintain the element of attractiveness and luxury within your online store, and this is done through the following:

1. Pay attention to the image of the product

Your interest in your product image is the most important ingredient for the success of your online store, because - in a nutshell - you created an online store to display product images for your customers to see, and then the purchase process is made after that.

So be sure to choose high-quality images, and make them from more than one angle as possible, and if you can use 3D technology to control the display of the image from more than one direction, you should do so immediately.


2. Get a special product

It is known that there are many ways to get products, including starting to work on products that are widely used among your target audience or getting an innovative product.

And whether you choose this way or that, you must choose a high-quality product and its price is suitable for the level of your economic audience.


Note: Brainstorming sessions, surveys, and market research can help you select your products very carefully, so you don't waste your marketing efforts on products that your audience doesn't care about or suit their level.


3. Pay attention to the product description

Choose accurate words to describe your product, present its features and price, as well as all the information that your customers are interested in knowing, and do not forget to write it in an interesting style free of language errors.


4. Make it easy to use

One of the things that may alienate your customers from your store is that it is complicated, and ordering the product requires doing a lot of steps, so make it easy and simple to use and win a lot of customers.


Conclusion


Having an online store, or as some called it - jokingly - owning an online kiosk, has many advantages that make you indispensable to using traditional methods of displaying your products.


This took on a special importance after many customers switched to buying online, and this culture increased among the general public at various levels, in addition to the transformation of many shops and malls to having an electronic version of them, especially during the recent Corona pandemic.



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