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What is Google Analytics and how does it work?

 

What is Google Analytics, how does it work and how do you benefit from it?

If you are an online marketer or the owner of a website, the most important things that you should know are the statistics of your site. You also know that the things that you cannot measure, you cannot improve and develop from.

How does Google Analytics track users


Google Analytics is a tool of Google and it is completely free, through which you, as a website owner, can see and follow everything related to your website visits, such as:

  • The number of people visiting your website.
  • What do they do on your site pages?
  • How much time do they spend reading articles?
  • Where do visitors come from, is it from search engines or from social media platforms.
  • The number of connections you get through your website.

Google Analytics is one of the most famous and most powerful website analysis tools on the web, and it provides you with many features that enable you to significantly improve the performance of your website.


It allows you to target people who are interested in your business, and many of the features that you also learn through this article, continue reading with concentration to learn more about the Google Analytics tool.


What is Google Analytics?

Google Analytics is a free tool provided by Google that allows you to track your website and all the details of its visitors. In addition, it gives you pre-designed reports that can be customized as you wish.


Google Analytics is defined in Wikipedia as a partially free tool provided by Google, which tracks and generates reports on visitor traffic.


In other words: Google Analytics is a service or tool that enables the website owner to know data about visitors who visit his site. This tool is linked to the site, and then it measures and analyzes all website traffic.


It provides a lot of data that the site owner needs to know the performance of his site, and then take the appropriate decision that helps him to improve this site.


Google launched this service in November 2005 after acquiring Urchin, and currently, Google Analytics is the most used web analytics service on the Internet.


So how is this analytics data collected through Google Analytics? Read on to find out more useful information for you.


How does Google Analytics track users?

Google Analytics collects your website data via a special tracking code that you install on every page of your website. This code is a small snippet of a programming language, which runs in visitors' browsers when they visit your site's pages.


The code works with a larger JavaScript file on a Google server to gather information about your visitors' activity, and every time they visit your site the code tracks information about their visit, and many of your visitors' details are measured and known.


Here are some simple points how the process goes from start to finish:

  • You, as a website owner, create an account on Google Analytics.
  • Google Analytics will give you a little code to put on your site.
  • You put the code on your site.
  • This code monitors any visit that comes to your site through the tool's software system.
  • The tool extracts data through the code and shows it in your account in an organized and accurate manner.
  • You log into your account to view visitor data as you wish.


Now let's see what Google Analytics can measure and show for you:

Does Google Analytics measure conversion rate

One of the most important advantages of e-marketing is the ability to measure results. Unlike traditional marketing methods whose results cannot be measured, there are two types of data that are available in Google Analytics reports:


  • Metrics
  • Dimensions


Metrics:

It is a quantitative measure of data, anything that can be calculated such as visitors and time spent on the site. If you sell products on your website, you can track the volume of orders.


If your goal is to find out how many visitors read your articles, you can track how many times visitors have seen your articles, and how much time they spent reading articles, all of these criteria are considered “metrics.”


Then you'll analyze your metrics, in general, using what's called dimensions... So what are the dimensions?


Dimensions:

It is any type of data that you can use to describe what you are tracking using words, through which you can answer these questions.

  • What parts or pages do your website users prefer?
  • What are the keywords used to reach your site?
  • What kind of devices do your visitors have, you can see which browser your visitors are accessing from, their geographical locations, and many other details.


When you take metrics and break them down across dimensions, you can find answers to specific, detailed questions about your business.


So let's see what you can benefit from using Google Analytics.


What can you do with Google Analytics? What is the importance of Google Analytics?

Google Analytics is an ideal tool for website owners as well as e-marketing specialists, through which you can get detailed reports on your website visitors, whether it is a personal website or a website for your company where you offer your services or an online store..etc.


The most prominent thing that this service provided by Google can provide is:

  • Know the number of visitors to your site at any time.
  • The country from which visitors are browsing.
  • The type of devices and browsers the visitors are using, as well as their preferences and interests.
  • This service provides you with reports about your website traffic, such as visit time and duration, pages visited, all downloads from your site, or a particular button click.
  • Know where the visits come from, from social media channels, or search engines, and know their numbers, and the source of the most number of visitors.
  • It also helps you to track all the advertising campaigns that you do on your website, know their results in detail, and also help you improve them and target more potential customers.


And many more details that you can learn using the Google Analytics tool, and you also find many features that push you to use it in preference to any other analysis tool… Let’s get to know some of its features.


What are the advantages of Google Analytics?

1. Google Analytics is an all-in-one tool

The first advantage of Google Analytics is that it is a tool compatible with Google services, as it can be integrated with Search Console, Google ads, and all Google tools., in order to help accurately analyze your advertising campaigns and help improve their performance.


Also, you can integrate it with Blogger or YouTube by using codes to track any ad campaign or any type of campaign on any platform or website where visits and traffic are counted.


2. Easy to connect Google Analytics to your website

The second advantage is the ability to connect the Google Analytics tool to your website easily in specific steps, you do not need a specialized programmer or long hours to do this task, you can do it yourself, do not worry, we will explain this in detail in the next article.


3. Cost

The third and most obvious advantage of using Google Analytics is that it is completely free, you do not need to purchase, sign up or provide credit card information.


All you need is to create a Gmail email account, the ability to install a tracking code on your website,


4. Display data in visual form

Data becomes more useful if you can understand it, so the data view that Google Analytics offers is the fourth feature that makes you use it.


This tool presents data in different formats such as lists, charts, graphs, pie charts, spreadsheets, and more.


This allows you to see the performance of your visitors within your website through valuable information, and you can also create a dashboard to display the metrics or data that are most important to your business goals.


5. Reports

Now that you understand the data by displaying it in a clear way from Google Analytics, reporting from this data allows you to draw valuable conclusions.


By comparing metrics (number of visitors) within the data, you can gather more insights, identify causes and analyses and come up with results that are useful to you, which is another feature that makes Google Analytics useful for your business.


Using the reporting capability, you can collect, display and compare any set of data such as a report on your website content relevance to your activity, traffic sources, traffic volume, date ranges, campaign conversions, and more.


Also, using Google Analytics helps you make data-driven decisions and share information that supports business with the website owner.


6. Specific actual timing

The sixth advantage of using Google Analytics is that the data it collects is in real-time. This means that you can create reports, compare metrics, and check performance at any time you want, whether hourly, daily, monthly, annually, annually, quarterly.


You benefit from this by creating an advertising campaign at a time when the number of visitors to your site becomes greater than others.


You can also record the prime times of the day for your target audiences, such as whether certain pages, search engine marketing campaigns, or blog posts collect more interest at certain times of the week, month, or year.


You can find out all these details and more using the Google Analytics tool.


7. Improve your website's performance

The seventh advantage of using Google Analytics is that it greatly helps you to improve the performance of your website by examining the analytics it performs.


Whereas, Google Analytics measures the visitor's journey to your website from the first visit to it until he becomes a customer who visits your site permanently.


This helps you know if the site is performing well with visitors who frequent the site, or if there is a problem and they cannot move around the site's pages.


Is your content of interest to your visitors or not? Many details about your website can be seen and improved by using Google Analytics.


In short, Google Analytics helps you make decisions based on the analytical data you extract, so you can continually improve your ads on Google, and also your website to become more relevant to your target audience.


You can also discover where you should advertise, and even decide what types of content you need to publish.



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